Blog Pages

As stated before, news has historically been a big draw for new users on BuiltIn. The pages have been redesigned to help facilitate the browsing of other content, including articles that point to job opportunities. 

Blog Page - New

 The new blog page pushes high-converting articles to the top of the page, followed by a larger hero image and headline. The job listings at the base of the article are displayed in card form, with faceted categorization. The additional article links at the base of the page are tagged with terms and curated based on the user's expressed interests.

Previous Blog Page Design

Previously, the blog pages used small pictures and included a side rail trending article features. The job listings at the base of the article were displayed in list form, with no categorization. The additional article links at the base of the page were not clicked as much because they have not been selected based on the user's interests.